Apple prepares foldable iPhone for John Ternus debut
The company scheduled a September 9 showcase in Cupertino featuring new hardware categories following its leadership transition.

Apple scheduled a special product presentation for September 9 at its Cupertino headquarters, marking the company's first major hardware showcase under chief executive John Ternus.12 The event carries the promotional tagline "Surprise and shine" and will stream from the Steve Jobs Theater starting at 10 a.m. Pacific Time.31
Ternus formally assumed the chief executive post on September 1, succeeding Tim Cook after twenty-five years at Apple, where he previously served as senior vice president of hardware engineering.12 The leadership change precedes an aggressive product expansion spanning experimental display formats, new laptop interfaces, and refreshed mobile chip architectures.4
Hardware shifts in the iPhone lineup
The centerpiece of the upcoming hardware cycle is Apple's first foldable smartphone, often referred to in supply-chain reports as the iPhone Fold or iPhone Ultra.25 Market analyst Ming-Chi Kuo estimated the initial retail price between $2,300 and $2,500, positioning the handset well above the company's traditional smartphone pricing structure.15

According to reporting from Malcolm Owen of AppleInsider, the folding device is expected to feature a 5.3-inch exterior screen alongside an internal 7.8-inch display that unfolds like a book.2 Technical specifications under review include Apple's A20 Pro processor, twelve gigabytes of memory, and dual 48-megapixel rear cameras, though retail availability may lag initial presentation dates.2
Alongside the foldable model, Apple is preparing the iPhone 18 Pro and iPhone 18 Pro Max.12 Those devices are scheduled to incorporate a two-nanometer A20 Pro application processor, a proprietary C2 modem, and an updated variable-aperture camera system.25 Standard baseline models, including the entry iPhone 18 and iPhone 18e, are being held for release in spring 2027 under a split launch timetable.5
MacBook touch screens and smart home devices
The broader product slate detailed by Mark Gurman extends beyond smartphones to include a redesigned MacBook Pro incorporating an OLED touch screen, expected to appear between late 2026 and early 2027.45 The higher-tier 14-inch and 16-inch laptops are projected to run on M5 Pro and M5 Max processors, while lower-tier configurations adopt next-generation two-nanometer M6 chips.5

Reporting by Juli Clover for MacRumors outlined additional consumer devices advancing through production schedules, including an eighth-generation iPad mini featuring an 8.4-inch OLED display panel and an A20 processor.52 Apple is also developing dedicated smart home hardware, such as a tabletop Home Hub equipped with a seven-inch touch display, a FaceTime camera, and updated HomePod mini units configured for expanded voice intelligence processing.25
The September presentation will also introduce incremental updates across wearable lines, including the Apple Watch Series 12 and Apple Watch Ultra 4.2 While initial device shipments for complex hardware categories may face constrained manufacturing volumes, the event establishes Apple's commercial roadmap as Ternus takes operational control.
Reporting note: this piece draws on reporting from Bloomberg, USA TODAY, AppleInsider, and MacRumors covering Apple's product pipeline and corporate leadership transition.
Source: Apple via press invitation, August 26, 2026.
References
This article is based on 6 sources, listed in the order they are cited.
- 1 Apple event date announced for September 2026. New iPhone expected See the source
- 2 What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9 See the source
- 3 Apple Events See the source
- 4 Apple Expected to Unveil Foldable iPhone and Touch-Screen MacBook in Ternus-Era Product Slate See the source
- 5 Apple Event Plans: New Products Coming in 2026 See the source
- 6 ‘Surprise and Shine’ — Apple reveals when to tune into its September event and teases what’s coming — here’s what to expect and how we might finally meet a folding iPhone See the source